Andrey Lipattsev, Search Quality Senior Strategist at Google, said links, content, and RankBrain are the top 3 factors for Google’s search results.
Inbound links, also known as backlinks or external links, are HTML hyperlinks that point from one website to another.
When a website of authority links to your website, it is a signal of trust to search engines like Google.
As more and more reputable websites link to your website, your authority with search engines will rise.
What does this mean to you?
It means that links to your website are valuable.
Since the late 1990s, search engines have treated links as votes for popularity and importance on the web.
The first ranking page on Google has an average of 3.8x more backlinks than positions 2-10.
If you publish an article on your website that many people find interesting, other websites may link to your article.
This will help your article to be displayed higher on a SERP than a similar article on a competitor’s blog.
An effective Link Building campaign can raise your website’s authority with search engines, increase traffic from qualified sources, and dramatically increase the visibility of your products and services.